Prepared for Revi
Nov 3, 2026 · KlientBoost
Growth Plan ● Revi ● Crawl, walk, run

Prove one channel fast, then let the results fund the rest

Revi has grown on outbound with no paid channel running. This plan starts with Google search, where intent is highest, and works toward a proven cost per demo in the first quarter. Every step after that is earned by results, so the flywheel funds itself.

Where you stand
0
paid channels running today. Growth so far came from outbound.
Where you're going
Predictable demos
a predictable, scalable source of demos that turn into paying customers. Your goal.
Our first goal to get you there
A proven cost per demo
on Google in the first quarter. No target is set yet, so the number gets set together after 30 days live.

Where You Stand

What's already in place to build on, and what we saw in the walkthrough of your past Google Ads account on November 3, before account access.

What's working: the pieces we build on.

Your conversionA clear primary conversion: the Book a call buttons on your site go straight to a booking calendar.Sets up: one conversion every campaign learns from, the booked demo.
Your close rateDemos close: 30 to 50% of demos become customers, by your figure.Sets up: a cost per demo worth paying for, shown on The Math tab.
Your CRMA CRM you built and control, which can carry pipeline stages back to the ad platforms later.Sets up: bidding on demos that became customers, once there's pipeline to send back.
Your creativeIn-house creative for copy and visuals.Sets up: ads that sound like Revi from day one.

Close rate and creative: your email of November 3. CRM: our November 3 call. Booking buttons: reviai.co, read November 3.

What's not working in the past account.

Four things held the old account back. Each one is a structural fix, and each one shapes how the rebuild starts.

From the walkthrough of your past Google Ads account on November 3, before account access. Observations from the screen, not an audit.

1One integration keyword took most of the budget.

One ad group
held the Mariana Tek term and the software searches together
Most of the budget
went to the one integration keyword
Why it matters
  • Mariana Tek is a platform name, so it pulls a different kind of search than software terms do.
  • Inside one ad group, every keyword shares one budget and one bid strategy, so the term that matches the most searches takes the spend.
  • In the rebuild, integration searches get controlled budget of their own.

2Software searches like "fitness management software" never got a fair test.

Tested
the integration term, which got the clicks
Not yet tested
software searches, which got next to nothing
What it means
  • Nobody knows yet what a demo costs from the searches buyers use when they shop for software.
  • Each one gets isolated and a fair test, and the ones that book demos earn more budget. That is where SKAGs vs STAGs and All-Star Campaigns come in, on The Plan tab.

3Search terms drifted far from the keywords, so the negative list comes first.

The keywordwhat the account bids on
Loose matchingGoogle matches keywords more loosely than it used to
The search termssome with almost nothing to do with the keyword
What it means
  • Search terms are what people actually typed, and they set what each click costs.
  • The rebuild starts with a negative keyword list built early, then search terms get reviewed by judgment until there's enough volume for the numbers to lead.

4Conversion tracking needs to be rebuilt and verified.

The Foundation Plan
Set up onceconversion tracking existed at one point
Site rebuiltthe website has been rebuilt since
Verified firstrebuilt on the demo booking and checked before launch
Why it matters
  • Bidding learns from whatever gets counted. If a booked demo isn't counted, the account can only learn from clicks.
  • Tracking on the demo booking gets confirmed with you before launch.
NextThe MathWhat one demo is worth to Revi, and what a 90-day pilot costs.

The Math

Your numbers, run plainly: what one demo is worth to Revi, and what a 90-day pilot costs.

Each demo is worth about $3,600 to $10,000 to Revi.

$3,600
at the low end: 30% of demos close, at $12,000 lifetime value
$10,000
at the high end: 50% of demos close, at $20,000 lifetime value

Lifetime value of $12,000 to $20,000: your estimate, not yet validated. Demo to customer, 30 to 50%: your figure. Both from your email of November 3.

A 90-day pilot is $12,000. One new customer covers it.

$4,000 a monthyour all-in budget, fee plus ad spend
$12,000for a 90-day pilot
1 customerat the low end of your lifetime value estimate covers it

Budget: your email of November 2 and our November 3 call. Lifetime value: your estimate, from your email of November 3.

Run your numbers.

Your estimate, not yet validated. Your email, November 3.
Your figure. Your email, November 3.
Fee plus ad spend, one number. Your email, November 2, and our November 3 call.
$3,600what one demo is worth to Revi
$12,000a 90-day pilot at that budget
1customers needed to cover the pilot

Arithmetic on your numbers, not a forecast. Demo volume and cost per demo get measured once campaigns are live.

NextThe PlanCrawl, walk, run: Google search first, then each step it earns.

The Plan

Crawl, walk, run. Prove one channel fast, then let the results fund the rest.

Start where intent is highest, then climb as each step proves out.

Marketing Maturity Mountain
CrawlGoogle searchCapture the people already searching
WalkRetargeting, then the booking pathBring back visitors who didn't book, then lift the booking rate
RunScaleMindbody demand, Meta prospecting, pipeline back to the platforms

Search captures buyers already looking. Each step after it opens once the one before it proves out.

Crawl: Google search, rebuilt to find a cost per demo.

Our recommended start. All of the paid budget on one channel, so it gets validated fast instead of spread thin.

1

Group searches by intent

Brand, competitor, transactional and informational searches are grouped so the ready-to-act searches get budget and focus. Integration searches like Mariana Tek and Mindbody get controlled budget of their own, so they stop crowding out software searches.

The 4 Conversion Intent Buckets
2

Negatives first

A negative keyword list built early, then search terms reviewed by judgment until there's enough volume for the numbers to lead.

3

Isolate what books demos

Tightly themed ad groups show which non-brand searches drive demos. The ones that prove out move into their own campaigns with protected budget.

SKAGs vs STAGsAll-Star Campaigns
4

Learn which audiences convert

Audience layers run in observation mode, so we learn which audiences book demos before any bid changes.

The Observation Layer
5

Keep scouting

A small scout budget, about 5 to 10%, keeps finding new searches while the proven ones get protected budget. Like Rory Sutherland's scout bees.

6

Count the booked demo

Tracking on the demo booking, confirmed with you before launch, so bidding learns from booked demos.

The Foundation Plan

What the first search ads could look like.

Mockup concepts, here to show what different types of ads could look like. Everything in them gets tested: the message, the call to action and the offer. Every ad asks for one thing, a booked call.

Searching for software
Sponsored
Revireviai.co
AI CRM for Boutique Fitness | Works With Your Studio Stack | Book a Call With Revi

Revi connects to your studio software and takes the next best action with every lead.

Searching "fitness management software"
Searching by integration
Sponsored
Revireviai.co
CRM for Fitness and Wellness | No Migration. No Replacement. | Book a Call With Revi

Revi works with the systems your studio already runs, including Mariana Tek and Mindbody.

Searching "mariana tek crm"

Mockup concepts only. Copy comes from reviai.co, and final ads go through your review.

Walk: bring visitors back, then lift the booking rate.

Walk, first

Meta retargeting

A retargeting layer on Meta for search visitors who didn't book, bringing them back to the booking.

Walk, then

Landing page testing on the booking path

Form plus calendar against straight to calendar, so we learn which path books more demos.

Thank You Page Next Steps

Our base CRO package fits where you are: a lean budget and one booking path to prove, so focused testing comes before anything bigger.

Run: scale what works.

Mindbody demandScale Google into Mindbody searches as that rollout lands.
Meta prospectingReach new buyers on Meta once search and retargeting are proving out.
Pipeline back to the platformsCRM outcomes sent back to the ad platforms once there's pipeline to send back, so bidding learns which demos became customers.
NextThe MarksHow goals get set, when spend steps up, and what we'll watch.

The Marks

How goals get set, when spend steps up, and what we'll watch along the way.

We don't invent targets. The first 30 days live set the baseline.

Booked demosBaselinethe first 30 days liveGoal set togetherthen reset each quarter
Cost per demoBaselinethe first 30 days liveGoal set togetherthen reset each quarter

No target is set yet, so none appears here. After 30 days live, the cost per demo goal gets set with you, and each quarter after.

Spend steps up only after a mark holds two weeks running.

Mark hitthe goal we set together
Holds two weeksrunning, not one good week
Spend steps upand the next step opens

Performance unlocks each step, never the calendar.

What we'll watch.

What we'll watch

  • A focused market on about $2,500 a month of spend: early weeks run on judgment from the search terms before the numbers lead.
  • Little past data to build on, so the first month sets the baseline.
  • Proof takes the first quarter.

Why we still like this

One channel done well beats two run thin, and every step after this one is earned by results.

NextInvestmentWhere to start, and the steps the account grows into.

Investment

One place to start inside your budget, and the two steps the account grows into.

Start with Paid Search. The next steps are what it grows into.

We recommend Paid Search: one channel done well proves the model inside your budget. Retargeting and landing page testing are the steps the account grows into, scoped when the results call for them.

Paid media management is the greater of its flat fee or 10% of monthly ad spend. Landing pages, CRO, creative, and ad spend are separate. Three-month initial term. No setup fee.

NextTimelineThe first quarter, lane by lane, and how we work together.

Timeline

Our team schedules the kickoff once the agreement is signed. The timeline counts from there.

The first quarter, lane by lane.

Showing$1,500a month
KlientBoostTogetherCheckpoint
Week
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
Kickoff and account accessTogether
TrackingKlientBoost
Google searchKlientBoost
Meta retargetingKlientBoost
Landing page testingKlientBoost
CallsTogether
CheckpointsTogether

How we work together.

  • A dedicated reporting dashboard
  • A dedicated Slack channel for quick questions
  • Email
  • A dedicated project our team manages your work in, so launches stay on time and tracked
Your Growth ManagerRuns your account and works with you directly. The people running your account are the people you talk to.
NextProofSoftware teams like Revi on paid search, and the next step.

Proof

Published case studies from software companies we've run paid media for, best fit first.

Teams like Revi, growing on paid search.

Fitness studio software

Pike13

+143%Conversion rate
−41%Cost per conversion
+70%Conversions

Client management and scheduling software for gyms and fitness studios. Search campaigns structured around upper and lower funnel goals, plus remarketing.

In their words
Reese and the KlientBoost team were easy to work with, responsive to our requests, and brought some good ideas to the table.Bill Kramer, VP of Product & Marketing, Pike13
Software for local practices

RevenueWell

+11%Conversions
−10%Cost per click
+8%Click-through rate

A marketing platform built for dental practices. Paid search with Single Keyword Ad Groups and multi-step landing pages.

In their words
They quickly became an extension of my team, offering ideas to complement my existing strategy, jumping into troubleshoot marketing operations issues, and generating useful insights through A/B testing.Jackie Kranenburg, Demand Generation Manager, RevenueWell
B2B SaaS

Docket

+68%Conversions
+18%Conversion rate
−13%Cost per acquisition

A tool that makes meetings more productive. A customized landing page, keyword match types, single keyword ad groups and ad copy testing.

AI SaaS

Voiceflow

+16%Conversion rate
+12%Conversions
+6%Click-through rate

A conversational AI platform, early in paid search. Keyword tapering, landing page A/B tests and bidding strategies.

In their words
We've gone from 0 paid leads to over 80+ consistently in just a short few months.Emily Lonetto, Head of Growth & Marketing, Voiceflow

Results from other clients' accounts. Every account starts from its own baseline.

Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.